The Building Industries Exchange (NARI-BIE) is a trade association comprised of construction firms and allied businesses in the greater Pottstown area. Founded in 1952, NARI-BIE serves to promote integrity in local building, operates a contractor plan room, and sponsors the annual Pottstown Home Show.
NARI-BIE Announces Newest Member Benefit: The Excellence Club
We know that generating more leads for your business and converting those leads in sales and profits is something that is going through your mind everyday.
What if we could offer you a monthly program that would, in a proven and practical way, answer the following questions for you:
• How you can stop competing on price and differentiate your services.
• Focus on who is an ideal client and find more like them.
• How to follow-up with your prospects in a professional and effective way to help you close more business.
• Know where to invest your precious marketing dollars on things that works.
• Have a proven plan for staying-in-touch with your previous clients for repeat and referral work.
• Improve your sales skills, without coming across as being ‘salesy.’
• Be proactive with generating referrals and setting up strategic partnerships.
• Have a website that you are proud of and one that generates leads and interest.
And what if I told you we have partnered with a National Marketing Expert in our industry, Kyle Hunt with Remodel Your Marketing, and that all of this training is your newest Member Benefit and will not cost you a dime?
You spoke and we listened. We know that on top of all of the other benefits we offer you – proven and practical help with your Marketing & Sales efforts are near the top of your “Wish List” and that is exactly what you’ll be getting from us each and every month.
Here’s how this our new Member Benefit works:
Each month Kyle Hunt will deliver to you a 45-Minute Lesson on a specific marketing topic.
These calls are conducted via a Live Webinar (and also recorded in case you miss a call.)
What you can expect is Proven, Practical, Simple, Effective Marketing & Sales Training. Not just good ideas, but clear templates and resources to help you IMPLEMENT what you learn each month.
Some of the upcoming monthly topics include:
On July 12th from 2:00-2:45pm Eastern Time:
45-Minute Lesson: Are You Neglecting This Critical Group When Marketing Your Remodeling Business?
What's the most critical group to market to? Your Previous Clients! I’m absolutely shocked and surprised by the number of businesses that do NOT maintain some type of client and prospect list. Unless someone buys from them, they never bother collecting and keeping critical contact information from the prospects that call and request quotes. THIS IS A HUGE, MONUMENTAL & EXPENSIVE MISTAKE. If you don’t have some type of list to keep and record the names of every client and prospect you come across, get one NOW!
On August 9th from 2:00-2:45pm Eastern Time:
45-Minute Lesson: Do You Look The Same, Talk The Same, & Act The Same?
If you look the same, talk the same and act the same as all of your competitors... As a homeowner – how will I choose between you and your competition? The answer? I will be left to choose on PRICE (Not a good place to compete!) This lesson is full of resources and tools to help you DIFFERENTIATE your remodeling business from your competition.
Every month, you’ll also have direct access to Kyle through The Excellence Hour Call
Every month we’ll have a more open and extended Phone call for all members. This is a 1-hour Question & Answer (Q&A) phone call where you can call in and ask your questions directly to Kyle or listen to what other members are asking. This is your opportunity to ask ANY marketing, sales or business related question you have. Great, value-packed call each month.
Kyle has spoken to dozens of HBA's throughout the country, the National Remodeling Show, blogs for Remodeling Magazine and has a large amount of proven, practical, and valuable information to share with you. He knows our industry and we think you’ll appreciate his down to earth style, and the tools, templates, and resources he will be offering you each and every month!
NARI-BIE Offers Tips to Flood Victims to Avoid Home Repair Scams
Hurricane Sandy may have left you with damaged property but if not properly handled, the damage can become far worse. The NARI-BIE offers tips for homeowners affected by flood damage to avoid home repair scams.
Con artists often show up at a homeowner's door after a disaster, offering an array of services and demanding a hefty down payment up front. They might offer a "great deal," based on using materials left over from a neighbor’s job, but homeowners should remember that a "great deal" isn't always what it seems. Frequently, these fly-by-night operators drive vehicles with out-of-state license plates, or set up temporary offices from which they can move quickly once authorities start looking for them. Before writing that check, and especially before allowing any unknown individual into your home, NARI suggests that a homeowner:
• Get the name and address of the company that person allegedly represents.
• Get all details of the offer in writing and carefully review it. Be sure you understand everything in the contract and that any verbal promises made are included in the contract.
• Determine how long the company has been in business and call organizations with which the contractor is affiliated, such as NARI or other trade associations, to determine the firm's legitimacy.
• Ask for references and contact each one.
• Remember that any legitimate company that wants your business will be more than willing to allow you the time to do your homework. Don't fall prey to high-pressure tactics such as "this is the only chance you have" or "by tomorrow the extra materials will be gone."
Homeowners should be especially skeptical if they....
• Come to your door unsolicited.
• Use high-pressure sales tactics.
• Request full payment before completing the work.
• Give a post office box without a street address or phone number.
• Promise to begin and complete the work more quickly and cheaply than any other company.
• Say they just finished work on your neighbor's house and have just enough materials to do repair work on yours. They might say they can give you a better bargain if you let them do the work today since they have the supplies now.
Note: Home Improvement Contractors that work in Pennsylvania must be licensed through the State of Pennsylvania.